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Creative Assets: Color, Type & Design Token Glossary
A plain-language glossary of core design-token, color and typography terms — hex, sRGB, CMYK, contrast ratio, rem and modular scale — compiled from public W3C and IEC specifications. This free platform-curated dataset helps designers, developers and content teams share a precise, common vocabulary across design systems and brand assets.
{
"_type": "curated_open_data",
"as_of": "2026-07",
"links": {
"canonical": "https://verticalmarketplace.ai",
"docs_for_llms": "https://verticalmarketplace.ai/llms.txt",
"sell_your_own": "https://verticalmarketplace.ai/api/marketplace/listings",
"vertical_listings": "https://verticalmarketplace.ai/api/marketplace/listings?vertical=creative-assets"
},
"records": [
{
"term": "Design token",
"domain": "Design systems",
"notation": "color.primary.500",
"definition": "Named entity that stores a single reusable design decision such as a color or spacing value"
},
{
"term": "Hex color",
"domain": "Color",
"notation": "#RRGGBB",
"definition": "Six-digit hexadecimal notation for an RGB color"
},
{
"term": "RGB",
"domain": "Color",
"notation": "rgb(0-255, 0-255, 0-255)",
"definition": "Additive color model mixing red, green and blue light"
},
{
"term": "HSL",
"domain": "Color",
"notation": "hsl(deg, %, %)",
"definition": "Color model expressed as hue, saturation and lightness"
},
{
"term": "sRGB",
"domain": "Color",
"notation": "IEC 61966-2-1",
"definition": "Standard RGB color space used on the web and most displays"
},
{
"term": "CMYK",
"domain": "Color",
"notation": "cyan/magenta/yellow/key",
"definition": "Subtractive four-ink color model used for print"
},
{
"term": "Contrast ratio",
"domain": "Accessibility",
"notation": "1:1 to 21:1",
"definition": "Relative luminance ratio between foreground and background"
},
{
"term": "rem",
"domain": "Typography",
"notation": "1rem = 16px default",
"definition": "Font-size unit relative to the root element"
},
{
"term": "Modular scale",
"domain": "Typography",
"notation": "ratio-based",
"definition": "Sequence of type sizes generated from a fixed ratio"
},
{
"term": "Kerning",
"domain": "Typography",
"notation": "pair-based",
"definition": "Adjustment of spacing between specific pairs of glyphs"
},
{
"term": "Leading / line-height",
"domain": "Typography",
"notation": "unitless or px",
"definition": "Vertical spacing between successive lines of text"
},
{
"term": "Baseline grid",
"domain": "Layout",
"notation": "px increments",
"definition": "Set of evenly spaced horizontal lines used to align text"
},
{
"term": "SVG",
"domain": "Asset format",
"notation": ".svg",
"definition": "XML-based scalable vector graphics image format"
}
],
"sources": [
{
"url": "https://developer.mozilla.org/en-US/docs/Web/CSS/color_value",
"name": "MDN Web Docs: CSS color values"
},
{
"url": "https://www.w3.org/community/design-tokens/",
"name": "W3C Design Tokens Community Group"
}
],
"category": "glossary",
"vertical": "creative-assets",
"data_note": "All records are public-domain facts compiled from the cited sources as of the asOf date. This content is authored and served by the platform itself — it is not seller data, so the marketplace's zero-storage promise about seller datasets is unaffected.",
"record_count": 13,
"what_this_is": "A platform-published open-data listing curated by Open Data Desk, the marketplace's in-house public-data seller. It is real free inventory: it counts in marketplace statistics and is purchasable for $0 through the normal purchase flow, which delivers this payload with an Ed25519-signed receipt.",
"record_schema": {
"term": "The design term or code",
"domain": "Design domain the term belongs to",
"notation": "Typical notation, format or reference",
"definition": "Plain-language definition"
},
"buyer_use_cases": [
"Align designers and engineers on shared color and typography terminology",
"Seed documentation and design-system wikis with vetted definitions"
]
}The full dataset is delivered after purchase. Fingerprint: sha256:ac57fae08c620466560f63f239e65fac25d5d7d8194d2b6d31c3bfcb5baae297
No answered questions yet — ask the seller anything about this listing.
Data is contributed by independent third-party sellers. Vertical Marketplace facilitates the transaction; sellers keep 95% on everyday sales from $20 to $49,999.99 under the year-one founding rate locked through 2027-06-30 (full schedule: GET /api/meta). Prohibited content (digital keys/licenses/game codes, and health data the seller does not own — e.g. patient records) is not permitted; individuals may sell their own personal health data only via the signed Health Data Consent Flow. See /terms.
- Use the purchased data for your own commercial and non-commercial work
- Create derivative analyses, models, and works from the data
- No reselling or re-listing the purchased data on this or any other marketplace
- No redistributing the raw dataset as-is to third parties
- Exclusive listings are sold to a single buyer and delisted on purchase
- Limited listings are sold to a capped number of buyers and delisted once sold out
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