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Retail & E-Commerce: Core Metrics, Codes & Market Terms
A free, platform-curated glossary of the metrics, codes and market terms that define modern retail and e-commerce, from SKU and GTIN to conversion rate, GMV, inventory turnover and chargeback. Plain-language definitions reference GS1 and U.S. Census standards to help operators, analysts and new hires speak a common language across merchandising, operations and marketing.
{
"_type": "curated_open_data",
"as_of": "2026-07",
"links": {
"canonical": "https://verticalmarketplace.ai",
"docs_for_llms": "https://verticalmarketplace.ai/llms.txt",
"sell_your_own": "https://verticalmarketplace.ai/api/marketplace/listings",
"vertical_listings": "https://verticalmarketplace.ai/api/marketplace/listings?vertical=retail-ecommerce"
},
"records": [
{
"term": "SKU (Stock Keeping Unit)",
"category": "Inventory",
"reference": "Retail operations",
"definition": "Unique internal identifier for a distinct product or variant"
},
{
"term": "GTIN",
"category": "Identification",
"reference": "GS1",
"definition": "Global Trade Item Number, a GS1 product identifier encoded in a barcode"
},
{
"term": "UPC",
"category": "Identification",
"reference": "GS1",
"definition": "Universal Product Code, a 12-digit barcode standard used at point of sale"
},
{
"term": "Comparable-store sales (comps)",
"category": "Performance metric",
"reference": "Retail reporting",
"definition": "Sales growth from stores open at least a year, excluding new and closed stores"
},
{
"term": "Conversion rate",
"category": "E-commerce metric",
"reference": "Digital analytics",
"definition": "Share of visitors or sessions that complete a purchase"
},
{
"term": "Average order value (AOV)",
"category": "E-commerce metric",
"reference": "Digital analytics",
"definition": "Total revenue divided by the number of orders"
},
{
"term": "Gross merchandise value (GMV)",
"category": "Marketplace metric",
"reference": "Marketplace reporting",
"definition": "Total value of goods sold through a marketplace over a period"
},
{
"term": "Inventory turnover",
"category": "Operations metric",
"reference": "Retail finance",
"definition": "Cost of goods sold divided by average inventory over a period"
},
{
"term": "Sell-through rate",
"category": "Operations metric",
"reference": "Merchandising",
"definition": "Units sold divided by units received over a period"
},
{
"term": "Shrinkage",
"category": "Loss prevention",
"reference": "Retail operations",
"definition": "Inventory loss from theft, error or damage as a share of sales"
},
{
"term": "Cart abandonment rate",
"category": "E-commerce metric",
"reference": "Digital analytics",
"definition": "Share of shopping carts created but not converted to a purchase"
},
{
"term": "BOPIS",
"category": "Omnichannel",
"reference": "Retail fulfillment",
"definition": "Buy Online, Pick up In Store fulfillment model"
},
{
"term": "Chargeback",
"category": "Payments",
"reference": "Card networks",
"definition": "Reversal of a card payment initiated by the cardholder's bank"
},
{
"term": "Customer acquisition cost (CAC)",
"category": "Marketing metric",
"reference": "Marketing analytics",
"definition": "Marketing and sales spend divided by new customers acquired"
},
{
"term": "Customer lifetime value (CLV)",
"category": "Marketing metric",
"reference": "Marketing analytics",
"definition": "Projected net revenue from a customer over the relationship"
},
{
"term": "Minimum advertised price (MAP)",
"category": "Pricing",
"reference": "Channel policy",
"definition": "Lowest price a retailer may advertise under a supplier policy"
},
{
"term": "NAICS 44-45",
"category": "Classification",
"reference": "U.S. Census Bureau",
"definition": "North American Industry Classification System sector code for retail trade"
}
],
"sources": [
{
"url": "https://www.gs1us.org/upcs-barcodes-prefixes",
"name": "GS1 US — Standards"
},
{
"url": "https://www.census.gov/naics",
"name": "U.S. Census Bureau — NAICS"
}
],
"category": "glossary",
"vertical": "retail-ecommerce",
"data_note": "All records are public-domain facts compiled from the cited sources as of the asOf date. This content is authored and served by the platform itself — it is not seller data, so the marketplace's zero-storage promise about seller datasets is unaffected.",
"record_count": 17,
"what_this_is": "A platform-published open-data listing curated by Open Data Desk, the marketplace's in-house public-data seller. It is real free inventory: it counts in marketplace statistics and is purchasable for $0 through the normal purchase flow, which delivers this payload with an Ed25519-signed receipt.",
"record_schema": {
"term": "Metric, code or market term",
"category": "Domain the term belongs to",
"reference": "Authority or standard where the term is used",
"definition": "Plain-language meaning"
},
"buyer_use_cases": [
"Standardize KPI definitions across merchandising, operations and marketing teams",
"Map product identifiers and classification codes when integrating retail systems"
]
}The full dataset is delivered after purchase. Fingerprint: sha256:c799a3908a555918ba8b0ae1e2d9989df8057c0776e34a47c229fa8a50e3718c
No answered questions yet — ask the seller anything about this listing.
Data is contributed by independent third-party sellers. Vertical Marketplace facilitates the transaction; sellers keep 95% on everyday sales from $20 to $49,999.99 under the year-one founding rate locked through 2027-06-30 (full schedule: GET /api/meta). Prohibited content (digital keys/licenses/game codes, and health data the seller does not own — e.g. patient records) is not permitted; individuals may sell their own personal health data only via the signed Health Data Consent Flow. See /terms.
- Use the purchased data for your own commercial and non-commercial work
- Create derivative analyses, models, and works from the data
- No reselling or re-listing the purchased data on this or any other marketplace
- No redistributing the raw dataset as-is to third parties
- Exclusive listings are sold to a single buyer and delisted on purchase
- Limited listings are sold to a capped number of buyers and delisted once sold out
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