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Demographics & Census: U.S. Population, Income & Household Benchmarks
A free, platform-curated benchmark set of United States demographics — the 2020 Census count, current population estimates, median household income, the official poverty rate, median age, homeownership, household size, foreign-born share, and educational attainment — drawn from the U.S. Census Bureau and CDC/NCHS. Every figure is period-tagged and sourced. Built for market researchers, planners, and data teams.
{
"_type": "curated_open_data",
"as_of": "2024-01",
"links": {
"canonical": "https://verticalmarketplace.ai",
"docs_for_llms": "https://verticalmarketplace.ai/llms.txt",
"sell_your_own": "https://verticalmarketplace.ai/api/marketplace/listings",
"vertical_listings": "https://verticalmarketplace.ai/api/marketplace/listings?vertical=demographics"
},
"records": [
{
"unit": "persons",
"value": "331,449,281",
"metric": "Resident population (Census count)",
"period": "April 1, 2020",
"source": "U.S. Census Bureau"
},
{
"unit": "persons",
"value": "~335 million",
"metric": "Resident population estimate",
"period": "July 1, 2024",
"source": "U.S. Census Bureau"
},
{
"unit": "USD per year",
"value": "74,580",
"metric": "Real median household income",
"period": "2022",
"source": "U.S. Census Bureau (CPS ASEC)"
},
{
"unit": "percent",
"value": "11.5",
"metric": "Official poverty rate",
"period": "2022",
"source": "U.S. Census Bureau"
},
{
"unit": "years",
"value": "38.9",
"metric": "Median age",
"period": "2022",
"source": "U.S. Census Bureau (ACS)"
},
{
"unit": "percent",
"value": "65.9",
"metric": "Homeownership rate",
"period": "2023",
"source": "U.S. Census Bureau"
},
{
"unit": "persons",
"value": "2.5",
"metric": "Average household size",
"period": "2022",
"source": "U.S. Census Bureau"
},
{
"unit": "households",
"value": "~131 million",
"metric": "Number of households",
"period": "2022",
"source": "U.S. Census Bureau"
},
{
"unit": "percent",
"value": "13.9",
"metric": "Foreign-born population share",
"period": "2022",
"source": "U.S. Census Bureau (ACS)"
},
{
"unit": "persons",
"value": "~58 million (17.3%)",
"metric": "Population 65 and over",
"period": "2022",
"source": "U.S. Census Bureau"
},
{
"unit": "percent",
"value": "37.9",
"metric": "Bachelor's degree or higher (age 25+)",
"period": "2022",
"source": "U.S. Census Bureau (ACS)"
},
{
"unit": "years",
"value": "77.5",
"metric": "Life expectancy at birth",
"period": "2022",
"source": "CDC / NCHS"
},
{
"unit": "persons",
"value": "~39 million",
"metric": "Most populous state (California)",
"period": "2020 Census",
"source": "U.S. Census Bureau"
},
{
"unit": "seats",
"value": "435",
"metric": "House seats apportioned",
"period": "since 1929",
"source": "U.S. Census Bureau"
}
],
"sources": [
{
"url": "https://www.census.gov",
"name": "U.S. Census Bureau"
},
{
"url": "https://www.cdc.gov/nchs",
"name": "CDC National Center for Health Statistics"
}
],
"category": "benchmarks",
"vertical": "demographics",
"data_note": "All records are public-domain facts compiled from the cited sources as of the asOf date. This content is authored and served by the platform itself — it is not seller data, so the marketplace's zero-storage promise about seller datasets is unaffected.",
"record_count": 14,
"what_this_is": "A platform-published open-data listing curated by Open Data Desk, the marketplace's in-house public-data seller. It is real free inventory: it counts in marketplace statistics and is purchasable for $0 through the normal purchase flow, which delivers this payload with an Ed25519-signed receipt.",
"record_schema": {
"unit": "Unit of measurement",
"value": "Reported figure",
"metric": "The demographic or economic measure",
"period": "Year or date the figure covers",
"source": "Public agency that publishes the figure"
},
"buyer_use_cases": [
"Baseline a market-sizing model against authoritative population and income figures",
"Contextualize local statistics against national demographic benchmarks",
"Populate a demographics dashboard with vetted, period-tagged numbers"
]
}The full dataset is delivered after purchase. Fingerprint: sha256:7fc95b44e3cf661ea64301b3e42066ef4f5a01e037b3bd539c5586c4dd9fb7ea
No answered questions yet — ask the seller anything about this listing.
Data is contributed by independent third-party sellers. Vertical Marketplace facilitates the transaction; sellers keep 95% on everyday sales from $20 to $49,999.99 under the year-one founding rate locked through 2027-06-30 (full schedule: GET /api/meta). Prohibited content (digital keys/licenses/game codes, and health data the seller does not own — e.g. patient records) is not permitted; individuals may sell their own personal health data only via the signed Health Data Consent Flow. See /terms.
- Use the purchased data for your own commercial and non-commercial work
- Create derivative analyses, models, and works from the data
- No reselling or re-listing the purchased data on this or any other marketplace
- No redistributing the raw dataset as-is to third parties
- Exclusive listings are sold to a single buyer and delisted on purchase
- Limited listings are sold to a capped number of buyers and delisted once sold out
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